meet the brand
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welcome! thank you for taking the time to get to know awl. i am intentionally creating a brand you can always go to for good, meaningful and encouraging products. explore the products and read the blog. stay a while.
Lili
always meaningful.
always encouraging.
always well loved.
The Mission
ALWAYS WELL LOVED DESIGNS AND CREATES HOME DECOR AND STATIONERY PRODUCTS WITH AN ENCOURAGING WORD to enhance your home and office spaces with MEANINGFUL pieces.
The vision
always well loved is a brand people can always go to for an encouraging word.
The value
intentionally using the words on our products to share god’s good words because … those are the only words that can anchor our heart, mind and life.
I do a whole lot of thinking. My thoughts are usually full of worry, fear, plans, worst case scenarios, the past, the future and well, you get the picture. I get in ruts in my mind over and over. I’m replaying the same scene. But God's power works in our weakness. And oh how he works and continues to work in me!
I’m designing products with truths that I need to remind myself of…. I need constant visual reminders. These truths are to renew my mind. When I’m vulnerable with other women and talk about the constant battle in my mind, it is clear that we can all use these reminders.
The mission is to design products with good truths for our minds. Every product will have a good truth, and every truth will have an honest story. These stories come from the hardest circumstances and seasons in my life. I don’t like it when life tries to shake me, but when i go through dark times, that’s when i hear god’s whispers the loudest. His words are the only thing that gets me through.
In the future, our products will have stories from the wonderful friends and family god has intentionally surrounded me with. Their testimonies will give you courage and hope, a hope only found in Jesus. We have stories we can share. We all have those words that kept us anchored through the hardest storms.
With God’s mighty truths, i am learning that 1 can change my thinking to have peace in my mind. I can control my thoughts, they don’t need to control me. -Lili
the awl story
mini version
2023- anchored: an unexpected circumstance led to prayer, reflection, stillness and a new dream
AWL Launches in September with candles, wood signs, prayer cards, faux plants, and note cards
2024- planting: a year full of new ideas
new things:
calendars
journals
planners
ornaments
local markets
2025- faith: still unfolding
relational
goal: annual luncheon.
connecting with others through words and stories.
amazing people + yummy food = something so meaningful. people’s stories are the most important therefore, AWL will invite a few customers to dine and chat.
giving
Every year our company will make a donation to a Non-Profit Organization for single moms. So whether you make a purchase of $10 or $100, thank you for helping AWL give.
Single moms are super humans. i was raised by a wonderful single mom and my entire life i lacked absolultey nothing! she worked very hard for my brother and i. she was selfless, generous (with the little we had), strong, strict, and full of joy (i never heard her complain about anything!!).
once i became a mom i gained a new perspective and a new appreciation for single moms. Through my friendships and interactions with single moms i am frequently reminded of the beautiful strength and marvelous calling they have.
2023 giving- awl partnered with a local church we adopted a wonderful single mother and her daughter for Christmas. thank you customers! we were able to give just 3 months after launching!
2024 giving- awl partnered with a local non-profit organization we adopted single moms with newborn babies. we provided baby essentials and a walmart gift card!