meet the brand
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welcome! thank you for taking the time to get to know awl. i am intentionally creating a brand you can always go to for good, meaningful and encouraging products. Explore helpful stationery and read the blog. stay a while.
Lili
always meaningful.
always encouraging.
always well loved.
The Mission
ALWAYS WELL LOVED helps people be a little bit more focused, organized, and INTENTIONAL in their daily lives.
The vision
always well loved is a brand people can always go to for stationery with an encouraging word.
The value
intentionally using the words on our products to share god’s good words because … those are the only words that can anchor our heart, mind and life.
the awl story (the abbreviated version)
2023-word of the year: anchored
an unexpected circumstance led to prayer, reflection, stillness and a new dream.
lili stepped out of teaching and into taking care of her mom and kids at home. during her spare time she dreams, designs, and creates encouraging products.
AWL Launches in September with candles, wood signs, prayer cards, faux plants, and note cards.
exclusively selling online
best seller of the year: candles
2024- word of the year: planting
a year dedicating to designing and creating new products
new products launched: calendars, journals, planners, seasonal ornaments
begin to sell at local markets
best sellers: prayer cards and desk calendars
2025- word of the year: faith
…still unfolding
giving
Every year our company will make a donation to a Non-Profit Organization for single moms. So whether you make a purchase of $10 or $100, thank you for helping AWL give.
Single moms are super humans. i was raised by a wonderful single mom and my entire life i lacked absolultey nothing! she worked very hard for my brother and i. she was selfless, generous (with the little we had), strong, strict, and full of joy (i never heard her complain about anything!!).
once i became a mom i gained a new perspective and a new appreciation for single moms. Through my friendships and interactions with single moms i am frequently reminded of the beautiful strength and marvelous calling they have.
2023 giving- awl partnered with a local church we adopted a wonderful single mother and her daughter for Christmas. thank you customers! we were able to give just 3 months after launching!
2024 giving- awl partnered with a local non-profit organization we adopted single moms with newborn babies. we provided baby essentials and a walmart gift card!